TASK

The brand history as a book

Apollinaris is one of the world’s longest registered brands and has an extremely interesting history. There’s so much to tell about Apollinaris, that someone could write a book about it … no, should write a book about it. This is what Coca-Cola, the new owner of the Apollinaris brand, thought in 2008 when they awarded the contract to us.

SOLUTION

The history of a queen

A lot of diligence and enthusiasm went into the making of the Apollinaris book. The many anecdotes and stories that had been told within the Apollinaris company for generations were researched by a historian to be verified – or, in some cases, refuted. Archives were visited, and sources were purchased. Royal Households in England were even visited and asked which former Royal Highnesses had particularly liked Apollinaris water. Eventually, the history of the brand was written and illustrated with great care. The result is a true brand treasure!

OUR SERVICES

• Idea and concept

• Project coordination

• Copy and design

• Production