TASK

Selling with feeling

For Stage Entertainment, Christmas is the season when sales are highest – and therefore the time at which they advertise the most. For some years now, the publishing house Gruner+Jahr has developed eye-catching inserts and supplements for Stage Entertainment – for magazines such as Stern, Brigitte, GEO, Gala and Schöner Wohnen. Our task: design and implementation.

SOLUTION

Attention-grabbing and appealing

coast communication created Gruner+Jahr ad specials for Stage Entertainment that are full of life – appealing, eye-catching and evocative. A successful collaboration: tests of Stage Entertainment’s last season multi-strip inserts revealed the best possible results in terms of consumer contact (100%), reading time (17.6 seconds) and aided recall (75%). Particularly nice: 85% of readers say that they like this advertising!

OUR SERVICES

• Design concept

• Implementation / Layout

• Photoshop compositions

• Lithography