WORK

Panasonic Light writing

For Panasonic – one of the world’s leading providers of consumer electronics – coast communication is the primary agency for the development of sales literature within the European market. We also supervise several other projects.

TASK

A strong visual idea

Panasonic was looking for a way to communicate with consumers using a strong visual element. This graphic concept should bring together the different product categories within consumer electronics, while simultaneously conveying the message that Panasonic has developed key innovations in many areas.

SOLUTION

Light writing

The visual concept developed by coast communication to meet the task is called ‘light writing’ – images created from light trails, implemented in photographs. Light writing shaped the world in which Panasonic products were staged: in catalogues, brochures, at the IFA and even in TV commercials for Panasonic VIERA televisions. The umbrella idea was titled ‘revolutionary’.

OUR SERVICES

  • Idea and concept

  • Photo production and shooting coordination

  • Post production

  • Photoshop compositions

  • Implementation in different media