TASK

A Europe-wide PR concept

How can Bauknecht offer real value to journalists and consumers with centrally-coordinated PR work that is implemented on a regional level? This is the question that arose at the beginning of the collaboration in 2005. What we needed was a concept that would be sustainable over the long term and which would engender exclusive, newsworthy topics.

SOLUTION

The Bauknecht survey

A survey carried out over several years in different European countries enabled Bauknecht to gain valuable insight into exactly what consumers think about several different topics: nutrition, health, sustainability, environmental protection and convenience. The survey results are a valuable source for the media, product sales arguments and also for marketing.

OUR SERVICES

• Idea and concept

• Creation of questionnaires

• Analysis

• Press materials

• Graphic design