WORK

Panasonic Light writing

For Panasonic – one of the world’s leading providers of consumer electronics – coast communication is the primary agency for the development of sales literature within the European market. We also supervise several other projects.

TASK

New Channel, new Features

Our client Panasonic is leading the market of mirrorless system cameras and required a new way of communicating the many advantages and features of the LUMIX G System Cameras in a new and entertaining way.

SOLUTION

The Tablet App

The new tablet app from coast communication for LUMIX G used all the experience from print-literature production and moved consumer communication to an all new level. The Panasonic LUMIX G Experience is the first tablet app for Panasonic marketing. It uses the intuitive gesture-based user interface of the iPad and other tablet computers to demo product features in a way that goes way beyond print. Furthermore, the app has films with professional photographers giving an insight of their work. The app is available for iPad and Android tablets for a start (smartphones to follow) and a first example for new ways of Panasonic consumer communication - and one of the first benchmarks in the market of interactive, electronic marketing using fast, effective workflows. 

OUR SERVICES

  • Idea and concept

  • Layout

  • Text

  • App production

  • Submission to App Stores